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MSS RESEARCH BOOKS ONLINE


Uncommon Opportunities: An Agenda for Peace and Equitable Development
by ICPF, Zed Books, London, 1994


Uncommon OpportunitiesUncommon Opportunities
The report of the International Commission on Peace and Food focuses on the 'uncommon opportunities' that have arisen as the world shifts into new alignments. These include the chance to tackle the problems of hunger and injustice at the root of so many of the global challenges confronting us not the least, the overriding challenge of nurturing a worldwide culture of peace.

The Commission delivers a message of hope - but hope rooted in the realities of human resourcefulness and practical measures that citizens' groups, governments and international institutions could take up. It is a message we all should heed and act upon.




The Vital Difference - Unleashing the Powers of Sustained Corporate Success
by Fred Harmon and Garry Jacobs, Amacom Publications, NY, 1985

The Vital DifferenceThe Vital Difference
There is an inexhaustible potential within the organization. It is inexhaustible because the more it is drawn from, the greater it grows. The more enthusiastically it is tapped, the more it increases at its source. The more it is enjoyed, the more it expands. Those who have used this potential to unleash the powers of sustained corporate success have learned how to make a vital difference, in their lives and in the lives of their e organizations. The first qualification is to want it. The more you want it, the more you grow. The more conscious you become of it, the more it beckons you to further growth. That is the essential message of this book. For those who seek the ultimate boon of endless corporate expansion, we invite you to that great adventure and to share our glimpse of a vision of the process. For those who seek a more limited boon like doubling your profits or sales, the book presents specific strategies for achieving your goal.


The book has been translated and published in seven foreign languages.


The Vital Corporation - How American Businesses Large and Small Double Profits in Two Years or Less
by Garry Jacobs and Robert Macfarlane, Prentice Hall, NY, 1987

The Vital CorporationThe Vital Corporation
This is a book about the process of corporate growth--what makes it happen, what makes it stop, and how it can be accelerated in any company to dramatically increase revenues and profits within a very short period of time.

The Vital Corporation illustrates this process with inspiring examples of companies of all sizes drawn from a wide range of industries, which have utilized the process to double or even triple their profits.

The Vital Corporation also contains specific strategies for applying these principles-plus a series of detailed exercises to assist you in making the ideas in this book as real and as relevant as possible.


Human Choice - The Genetic Code for Social Development
by Harlan Cleveland, Garry Jacobs, Robert Macfarlane, Robert van Harten, Ashok Natrajan

Human ChoiceHuman Choice
Social development is the product of the application of the powers of mind to organize the physical materials, social activities and mental ideas of humanity to achieve greater material, social, mental and spiritual experience.

Whether we look backward or forward, we face the same puzzling questions: What is the essential nature of human development? By what process does it occur? What factors speed it up and slow it down? What conditions are essential or detrimental to it? Through what stages or phases does it pass? What are the sources of its problems and its failures? And, probably most important, what is the role of the individual human being in human development?

The approach outlined in this book gives central importance to the role of organization in development, organization as defined in the widest sense as the orderly arrangement of human activities to achieve greater productivity, efficiency, innovation and creativity.


A Study of American History
by Ashok Natrajan

A Study of American HistoryA Study of American History
In the ‘Study of American History’ a theoretical exposition of American History have endeavoured to express certain Principles through various historical events of the USA. It is done in the hope that the abstract is thus made concrete as the event speaks for itself.

The USA has demonstrated on a national scale that the slum dwellers move into middle class in about a year and ALL the millionaires are invariably men who made it in the first generation starting with zero. This clearly illustrates the process of the finite becoming the infinite. Not only the USA demonstrates the result but also the process is there laid bare for anyone to see. Hence we say the USA is the evolutionary vanguard.

This book is a preliminary attempt to explain the Theory of Social Evolution as it unfolds in the history of the USA.


Theory of Social Development - Full Outline of the Theory in Brief
by Ashok Natrajan


Theory of Social DevelopmentTheory of Social Development
This theory will offer the necessary social awareness to all levels of population and anachronisms of all description will be wiped out in one stroke.

Great scientists dream of a final theory but grope about with facts that can only lead them away from any theory. No social scientist is able to dream of such a theory for the social sciences. Though it is a theory of social development as we present it, in truth this theory contains the whole basis of a final theory, not only for science, but for all knowledge.

Science is knowledge. Knowledge compartmentalised as knowledge of science and knowledge of economics is no knowledge. Knowledge knows no bounds. And this theory presents to the world that KNOWLEDGE.